Description

SUMMARY

Responsible for generating and increasing revenue for WATT’s Petfood brand.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Creates programs/proposals to sell digital/magazine advertising and exhibitor solutions to B2B clients.
• Develops sales strategy for all accounts utilizing Sales Enablement sales process, including pipeline management with specific value messaging to increase sales revenues.
• Meets bi-weekly to review/revise individual annual revenue goals against forecast for print, digital/online, event sponsorship/live event booth space, special projects, and all other related products.
• Maintains complete and accurate information in Naviga which provides sales, pipeline projections, and information about accounts such as call reports, contact reports and client communications. 
• Develops monthly call plans, opportunity reviews and account reviews. 
• Maintains and updates marketing lists, sales aids, market and media information, to make effective use during sales dialog with clients and prospects.
• Prospects consistently to build an actionable pipeline by analyzing competitive magazines, attending industry trade shows and meetings, and accessing online tracking tools like MediaRadar and other lead generation tools. 
• Provides the National Sales Director with ideas and competitive data on market and advertiser conditions as requested in connection with publication planning, sales strategy, sales presentations, and account base strategy.
• Prepares travel plans and maintains travel expenses within budget. 
• Supports Accounting/Accounts Receivable department with credit and collection efforts.
• Works with Editors to provide editorial support (product/press releases, Processing/Solutions articles) for clients and to convey any editorial opportunities that may be appropriate.
• Collaborates with other departments to help achieve the overall company strategic initiatives.
• Develops relationships with industry, trade, and professional groups as necessary in order fulfill company objectives.

SUPERVISORY RESPONSIBILITIES: None

EDUCATION and/or EXPERIENCE
Bachelor of Science, Bachelor of Arts Degree with emphasis in Business, Marketing, or Advertising.

KNOWLEDGE AND SKILL

Minimum five years direct sales experience – Marketing/Advertising/Communications with direct experience and knowledge of digital products and terminology, live event booth and sponsorship sales and magazine ad sales.

Proven record of account development and revenue goal attainment.

Proficiency in Microsoft Office software programs (PowerPoint, Excel, Microsoft Word, Outlook) and Microsoft Teams. Should have experience in participating in meetings via Zoom, Microsoft Teams Meetings, Go-to-Meeting, and other online meeting platforms. Will be expected to successfully work with the company’s CRM system (Naviga), and company project management, HR and communication platforms including Trello, Viva Engage, BambooHR, Expensify, and other programs that support the Petfood Forum Events (A2Z and Swoogo) as needed. 

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job, the employee is regularly required to:

• Communicate with internal and external customers, face-to-face and on the telephone and correspond by using voice, email or letter/memo.
• Sit, stand, bend and stoop.
• Travel approximately 50% domestic and possibility of international.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Results-Only Work Environment (ROWE). Works in virtual team environment where culture, distance, time, and language are considerations to effective working relationships.

• Works from home office
• Works from Rockford office, clean, well-lighted area with access to up-to date technology and equipment

Sales Enablement and WATT Global Media’s high-performance sales organization. Utilizes the Sales Playbook to document the sales process and best practices so that, company-wide, WATT Global Media clients receive maximum value with every interaction.

WORKING RELATIONSHIPS

Internal – Works with all WATT staff

External – Current and potential clients, vendors, suppliers, others as needed