Company Profile
Tender & True Pet Nutrition
Company Overview
We know you demand the best ingredients for your pets and expect unconditional care for our environment. So back in 2014 we changed things forever, pioneering the first USDA certified organic pet food available. We followed that with the first G.A.P. humanely raised and MSC sustainably fished certifications. Today we continue blazing a trail of firsts, setting new standards of quality, excellence and care!
Company History
2014: Tender & True pioneered the first USDA organic pet food.
2014: We partnered with the Global Animal Partnership (G.A.P.) to offer the first full line of certified humanely raised pet food.
2015: We collaborated with the Marine Stewardship Council (MSC) to certify that we are always using sustainable fisheries for our wild-caught seafood diets.
2018: We developed the first treat meeting the highest G.A.P. certification level.
2019: Non-GMO Project Verification was obtained for our USDA Organic Chicken and Organic Turkey jerky treats.
Present: We are always looking to the future. A future of sustainability, responsibility, and unparalleled quality.